Every consumer holds power and exercises their power every time they make a purchase. Each purchase is valuable because it has unforeseen implications: it inadvertently supports certain agricultural practices, land use choices, animal welfare issues, labor policies, and more.

 

Unfortunately, many companies focus on monetizing environmental movements and greenwash their products to make them seem environmentally friendly, so consumers can feel good about their purchase. Through our educational campaign on food eco-labels, we envision a society where consumers are empowered with unbiased knowledge and are confident in using their purchasing power.